CBS Corporation (CBS - Free Report) recently entered into a strategic agreement with Canvs, a New York based start-up that has expertise in emotion measurement.
Canvs uses artificial intelligence (AI) and machine learning technologies to help its clients understand human emotions and convert them into business value. The company can provide detailed information about factors like why customers choose certain brands, what motivates them to engage in repeat buying practices and how they behave when they are dissatisfied with a product/brand.
To unlock the power of customer insights from its surveys, CBS will integrate Canvs Surveys to automate the process of handling open-ended responses. Notably, Canvs Surveys can tackle complicated and time-taking tasks related to open-ended surveys by analyzing bulk data.
The analysis is likely to be error free and will give CBS scope to ask detailed questions and quickly get insights about underlying factors like story line, shows and characters. Notably, the company’s research and analytics center, CBS Television City Research Center, currently conducts more than 6,000 individual surveys during pilot-testing alone.
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