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Are Millennials the First Stock Investing Generation?

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  • (0:45) - Millennial Trends In The Stock Market
  • (3:45) - How Are Millennial's Investing
  • (12:00) - Big Name Brands Trending With Millennial Investors
  • (19:20) - Retirement Funds, Market Sentiment and ETF Investing
  • (29:00) - Episode Roundup: AMZN, GOOGL, AAPL, FB, SNAP, TWTR, TSLA, LULU, MSFT, AVGO, VOO, IVV

Welcome to Episode #175 of the Zacks Market Edge Podcast.

Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life.

In this episode, Tracey is joined by Zacks Associate Stocks Strategist Dan Laboe for his first ever podcast appearance on the Market Edge Podcast, or any podcast, for that matter.

It’s become something of a ritual at Zacks for Millennials who come to work at Zacks to talk with Tracey about what they, and their friends, are investing in and how they’re doing it.

The conclusion is: stocks are popular among the youngest Millennials, those in their early to mid-20s. Alternatives, like Bitcoin, aren’t.

And many are using the easy, and cheap to use, apps like Robinhood to do it.

Millennials Buy What They Know

Millennials wouldn’t be the first generation to buy the stocks of products and services they are using.

1.       Apple (AAPL - Free Report) might just be owned by every Millennial investor out there. Yes, it’s that popular.

2.       Facebook (FB - Free Report) may not be that popular among the Millennials, but Instagram is and Facebook owns that too.

3.       Amazon (AMZN - Free Report) is popular among Millennials but the share price is through the roof so that makes it prohibitive for Millennial investors to buy. Who wants to buy just one share of a stock? Amazon is trading at $1926 so you’d have to have deep pockets to buy even just a couple of shares.

4.       Tesla (TSLA - Free Report) may sell relatively expensive cars, but Millennials are admirers of its CEO Elon Musk. Some may have gone as far as to join Twitter just to see his tweets. The cult of the CEO is still alive and well.

5.       Lululemon (LULU - Free Report) isn’t just for women. Lulu’s men’s business is growing quickly. Why are Millennials willing to spend the extra money on their product? Quality and customer service. Despite all the angst about Millennial’s budgets, the younger ones are willing to spend on the brands they love.

The mass media also paints a gloomy picture of Millennials ability to save money but IRAs and 401ks are popular with Dan and his friends.

What else should you know about the Millennials and their stock investing?

Listen to this week’s podcast to find out.

[In full disclosure, the author of this article owns shares of FB, AMZN and LULU in her personal portfolio.]

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