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The Zacks Analyst Blog Highlights: Walmart, Target, Amazon, eBay and Macy's

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For Immediate Release

Chicago, IL – December 4, 2019 – announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Walmart WMT, Target TGT, Amazon AMZN, eBay Inc. (EBAY and Macy's, Inc. (M - Free Report) .

Here are highlights from Tuesday’s Analyst Blog:

Winners & Losers from Black Friday 2019

Black Friday marks the beginning of the busiest US shopping season and is known for striking solid deals all over. However, the dynamics of changing retail landscape prompted online sales to take control of the holiday purchases. This is especially true this year as a harsh winter left large parts of the United States into whiteouts, thus impacting the travel decisions of avid shoppers.

Consequently, Black Friday sales for brick-and-mortar stores in 2019 declined 6.2% (the weakest result since 2014), according to ShopperTrak data, quoted on CNBC (read: Shop Online ETFs & Stocks for Black Friday & Beyond).

Consumers splurged online on the occasion of Thanksgiving too. Overall, sales trends probably matched Adobe Analytics’ prediction of generating $4.4 billion in sales on Thanksgiving in the ongoing year. This, in turn, indicates an 18.9% year-over-year jump.While Black Friday online shopping hit the $7.4-billion mark, recording an all-time high for the day, per Adobe Analytics. It is now the “second-largest online sales day ever,” trailing only last year’s Cyber Monday sales worth $7.9 billion. Per Abode Analytics, Cyber Monday probably has registered sales of $9.4 billion in the current year.

Hot Retailers on Black Friday

Despite a spurt in online sales, some big-box retailers like Walmart and Target bucked the trend of online euphoria, attracting huge in-store footfall, per CNBC. Also, investors should note that brick-and-mortar retailers like Target and Walmart were successfully transformed into online shopping.

Walmart and Target saw greater leaps than Amazon in terms of online customer spending during the first two weeks of November compared with last year’s tally, going by Edison Trends, quoted on CNBC. Walmart raked in 51% more than last year, followed by Target (47% surge in consumer spending) and Amazon (up 32%).

Research house Cowen acknowledged department store Nordstrom as “another winner of Black Friday with special deals and a strong assortment of products,” as quoted on CNBC. In fact, the store experienced more in-store traffic than last year.

Against this backdrop, we highlight a few stock winners of Black Friday, 2019 below.



Wal-Mart has been a clear winner. It hails from a favorable Zacks sector (top 6%) and has a VGM score of B. It is a Zacks Rank #3 (Hold) player.


Another winner is Target, sporting a Zacks Rank #1 (Strong Buy). It belongs to a favorable Zacks industry (top 10%) and has a VGM score of B. You can see the complete list of today’s Zacks #1 Rank stocks here.


Notwithstanding the wow moment at Wal-Mart, Ammonization is in fine fettle. The stock has a Zacks Rank of 3 and comes from a favorable Zacks industry (top 42%).


eBay Inc.

One of the largest online retailers, eBay shockingly failed to keep pace with the ongoing online shopping mania, suffering a 9% decline in online transactions in early November. The stock has a Zacks Rank #3.

Macy's, Inc.

Cowen’s analyst flagged “caution” against Macy’s for the entire holiday season. This stock carries a Zacks Rank #3.

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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit for information about the performance numbers displayed in this press release.

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