Back to top

Image: Bigstock

Tractor Supply Opts Microsoft to Renew Technology Structure

Read MoreHide Full Article

Tractor Supply Company (TSCO - Free Report) is on track with its ‘ONETractor’ initiative. In sync with the initiative, the company has selected Microsoft Corporation (MSFT - Free Report) as its preferred and strategic cloud provider to modernize its technology structure, including the website and enterprise analytics platform.

The agreement will enable Tractor Supply to leverage cloud solutions with Microsoft Azure and Microsoft Office 365 to drive in-store and digital experience. Moreover, the analytics engine is likely to offer improved insights and facilitate deeper personalization to cater to enhanced consumers’ shopping experience. This also aims at driving the enterprise-wide analytics through business intelligence. It will also make innovations and improvements in its products and services according to consumers’ needs.

We note that the company has selected the Microsoft Azure to upgrade its e-commerce channel. Notably, this will enable it to deploy workloads at scale and efficiently tailor the changing demand.

Given the changing consumer trends, Tractor Supply is focused on integrating its physical and digital operations via the ‘ONETractor’ strategy. This strategy aims at connecting store and online shopping. Backed by this initiative, the company continues to drive growth, build customer-centric engagement, offer suitable products and services as well as reinforce core infrastructure capabilities.

Moreover, Tractor Supply is benefiting from capabilities like Stockyard Kiosk and mobile point-of-sale, enhancement of the Tractor Supply credit card offering as well as investments in its supply chain. Its omni-channel business is gaining from the combination of its Buy Online Pick Up in Store and direct delivery to store facilities. Apart from easy e-commerce fulfillment, these facilities improve sales by encouraging customers to make additional purchases during store visits.

Price Performance & Zacks Rank

In the past three months, shares of the rural lifestyle retailer lost 3.3% against the industry’s 3.1% rise.

Tractor Supply currently carries a Zacks Rank #4 (Sell).
 
Stocks to Watch

DICK'S Sporting Goods, Inc (DKS - Free Report) outpaced earnings estimates in three of the trailing four quarters, the average being 11.5%. The company currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Hibbett Sports, Inc (HIBB - Free Report) , also a Zacks Rank #1 stock, has an expected long-term earnings growth rate of 12.2%.

5 Stocks Set to Double

Each was hand-picked by a Zacks expert as the #1 favorite stock to gain +100% or more in 2020. Each comes from a different sector and has unique qualities and catalysts that could fuel exceptional growth.

Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor.

Today, See These 5 Potential Home Runs >>

Published in