The primary purpose of a business is to generate profits that can be reinvested in expansion or utilized for rewarding the company’s shareholders.
Net profit margin is an effective tool for measuring the profits reaped by a business.
Net Profit Margin= Net profit/Sales * 100.
In simple terms, net profit is the amount a company retains after deducting all costs, interest, depreciation, taxes and other expenses. In fact, net profit margin can turn out to be a potent point of reference to gauge the strength in a company operations and cost-control measures.
Also, higher net profit is essential for rewarding stakeholders. Further, strength in the metric not only attracts investors but also draws well-skilled employees that eventually add to the value of the business.
Moreover, a higher net profit margin compared to its peers gives the company a competitive edge.
Pros and Cons
Net profit margin helps investors gain clarity on a company’s business model in terms of pricing policy, cost structure and manufacturing efficiency. Hence, a strong net profit margin is preferred by all classes of investors.
However, net profit margin as an investment criterion has its own share of pitfalls. The metric varies widely from industry to industry. While net income is a key metric for investment measurement in traditional industries, it is not that important for technology companies.
Moreover, the difference in accounting treatment of various items — especially non-cash expenses like depreciation and stock-based compensation — makes comparison a daunting task.
Further, for companies preferring to grow with debt instead of equity funding, higher interest expenses usually weigh on net profit. In such cases, the measure is rendered ineffective while analyzing a company’s performance.
The Winning Strategy
A healthy net profit margin and solid EPS growth are the two most sought-after elements in a business model.
Apart from these, we have added a few criteria to ensure maximum returns from this strategy.
Net Margin 12 months– Most Recent (%) greater than equal to 0: High net profit margin indicates solid profitability.
Percentage Change in EPS F(0)/(F-1) greater than equal to 0: It indicates earnings growth.
Average Broker Rating (1-5) equal to 1: A rating of #1 indicates brokers’ extreme bullishness on the stock.
Zacks Rank less than or equal to 2: Stocks with a Zacks Rank #1 (Strong Buy) or 2 (Buy) generally perform better than their peers in all types of market environment.You can see the complete list of today’s Zacks #1 Rank stocks here
VGM Scoreof A or B: Our research shows that stocks with a VGM Score of A or B when combined with a Zacks Rank #1 or 2 offer the best upside potential.
Here are five of the 21 stocks that qualified the screen:
Headquartered in Evansville, IN, Shoe Carnival, Inc. (SCVL - Free Report) offers men, women and children a broad assortment of moderately priced dress, casual and athletic footwear with emphasis on national and regional brands. The Zacks Consensus Estimate for fiscal 2020 bottom line has been stable at $2.88 in the past 30 days. The stock has a Zacks Rank of 1 and a VGM Score of A.
Cleveland, OH-based Crawford United Corporation (CRAWA - Free Report) deals in aerospace components, commercial air handling and industrial hose businesses. The stock is a #1 Ranked player and has a VGM Score of A. Further, the Zacks Consensus Estimate for 2020 earnings of $2.39 has been constant in the past 30 days.
Irvine, CA-based Tilly's Inc. (TLYS - Free Report) is a specialty retailer in the action sports industry, selling clothing, shoes and accessories. The stock is #1 Ranked and has a VGM Score of A. Additionally, the Zacks Consensus Estimate for fiscal 2021 earnings of 92 cents has been intact in the past 30 days.
Fremont, CA-headquartered SYNNEX Corporation (SNX - Free Report) is a global information technology supply chain services company, offering a comprehensive range of services to original equipment manufacturers, software publishers and reseller customers worldwide. The stock is a #1 Ranked player and has a VGM Score of A. The Zacks Consensus Estimate for fiscal 2020 earnings of $13.68 has been raised 3.63% over the past 30 days.
Beijing-headquartered Momo Inc. (MOMO - Free Report) provides mobile-based social networking platform, primarily in the Peoples Republic of China. The stock is a #2 Ranked player and has a VGM Score of A. The Zacks Consensus Estimate of $2.37 for 2020 earnings has been unchanged over the past 30 days.
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