Comcast (CMCSA - Free Report) division NBCUniversal recently announced a multi-tiered pricing strategy for its new Peacock streaming service slated for launch on Comcast’s Xfinity X1 and Flex video platforms on Apr 15, followed by a broader launch on Jul 15 in the United States.
Peacock’s offering includes a free, ad-supported tier limited to a range of 7500 hours of content. Additionally, a $4.99 premium, ad-supported tier with 15000 hours of Peacock content and an ad-free premium tier that will cost $9.99 per month are available. Notably, Peacock premium will be free for 24 million Comcast and Cox subscribers.
Comcast’s Differentiating Model for Peacock
Comcast hopes to attract advertisers through the vast customer data it gathers to target commercials based on viewers’ interests, including data from Comcast's cable TV set-top boxes.
Comcast’s hybrid business (both subscription and advertising) model is expected to be a key differentiator in an overcrowded streaming industry saturated with pure subscription services.
Comcast Corporation Price and Consensus