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Apple Inc. (AAPL)

(Real Time Quote from BATS)

$217.66 USD

217.66
88,840,478

-2.21 (-1.00%)

Updated Sep 21, 2018 03:58 PM ET

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1-Strong Buy 1        

D Value | D Growth | A Momentum | C VGM

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

View All Zacks #1 Ranked Stocks

Trades from $1

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1 Strong Buy 25.67%
2 Buy 18.52%
3 Hold 10.06%
4 Sell 5.47%
5 Strong Sell 2.34%
S&P 500 10.79%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

The Zacks Equity Research reports, or ZER for short, are our in-house, independently produced research reports.

The ever popular one-page Snapshot reports are generated for virtually every single Zacks Ranked stock. It's packed with all of the company's key stats and salient decision making information. Including the Zacks Rank, Zacks Industry Rank, Style Scores, the Price, Consensus & Surprise chart, graphical estimate analysis and how a stocks stacks up to its peers.

The detailed multi-page Analyst report does an even deeper dive on the company's vital statistics. In addition to all of the proprietary analysis in the Snapshot, the report also visually displays the four components of the Zacks Rank (Agreement, Magnitude, Upside and Surprise); provides a comprehensive overview of the company business drivers, complete with earnings and sales charts; a recap of their last earnings report; and a bulleted list of reasons to buy or sell the stock. It also includes an industry comparison table to see how your stock compares to its expanded industry, and the S&P 500.

Researching stocks has never been so easy or insightful as with the ZER Analyst and Snapshot reports.

Learn more about Zacks Equity Research reports

See more Zacks Equity Research reports

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Zacks News

Zacks Equity Research

Disney Reportedly Working with Marvel Studios on Short Series

Per reports, Disney (DIS) and Marvel Studios are coming together to air a limited series on Marvel Cinematic Universe.

DIS  NFLX  AMZN  AAPL

Zacks Research Staff

Inside China: Are International Firms Destined to Fail?

China's rapid economic growth has created the largest middle class in the world. This represents a unique business opportunity, but not everyone has an equal chance to get a piece of the pie. Let's take a closer look at what's going on.

AMZN  SINA  FB  TCEHY  GOOGL  TWTR  SNAP  AAPL

Neena Mishra

Big Tech Reshuffle & A New FANG ETF

Many high flying technology and media stocks are changing sectors, here is what investors need to know.

DIS  NFLX  AMZN  FB  GOOGL  TWTR  AAPL  MSFT  XLK  VGT  XLC

Zacks Equity Research

Stock Market News For Sep 21, 2018

Wall Street ended sharply higher on Thursday as blue-chip stocks induced broad-based rally leading to record high closes for the Dow and S&P 500

AAL  AMZN  BA  AAPL  CAT

Zacks Equity Research

Media War for Streaming Heats Up: Fox & Comcast Bid for Sky

Streaming service providers are posing a threat to media giants, taking their fight to gain control over streaming to the next level.

NFLX  AMZN  FB  GOOGL  SKYAY  CMCSA  AAPL  FOXA

Ritujay Ghosh

Tech Giants' Smart Home Race Heats Up With Amazon Rollouts

Amazon's marathon rollout definitely proves the company's increased focus on the fast-growing smart home market and competitive advantage.

AMZN  GOOGL  AAPL  SONO

Benjamin Rains

Bull of the Day: Salesforce (CRM)

This cloud-based customer relationship management firm keeps on expanding.

ADDYY  CRM  ADBE  MSFT  VMW  ORCL  AAPL  GOOGL  AMZN  USB

Benjamin Rains

Disney's (DIS) Streaming Future Looks Strong as ESPN+ Hits 1 Million

Disney (DIS) shares popped 1.7% following news that its ESPN+ streaming service reached over one million paying subscribers. This announcement from the struggling sports media giant led to a boost in DIS stock, but the new stand-alone ESPN streaming service's growth since its April launch is also a sign that Disney's streaming future looks secure.

CBS  DIS  NFLX  AMZN  FB  TWTR  T  AAPL

Benjamin Rains

Should You Buy Nike (NKE) Stock Ahead of Q1 Earnings?

Nike (NKE) shares surged to a new high Thursday and have jumped over 16% in the last three months, topping the S&P 500's roughly 6% gain. Now the question for investors is should they buy Nike stock ahead of the release of its upcoming fiscal first-quarter financial results?

JD  AMZN  FB  AAPL  MSFT  LULU  GPS  NKE  ADDYY  UAA

Zacks Equity Research

Fitbit Partners With Humana, Unviels Fitbit Care Platform

Fitbit (FIT) unveils a new enterprise health care platform and also expands its partnership with Humana in a bid to expand its share in the healthcare market.

AAPL  FIT  HUM  ATEYY

Nalak Das

Major Stock Indexes Approaching Record Highs: 5 Top Picks

The three major stock market indexes ??? the Dow 30, S&P 500 and Nasdaq Composite ??? are at present within the striking distance to achieve their all-time high level.

NTAP  PCAR  AAPL  CAT  ILMN

Zacks Equity Research

PREIT (PEI) Ramps Up Cherry Hill Mall, Revamps Tenant Roster

Pennsylvania Real Estate Investment's (PEI) latest tenant lineup at the company flagship destination -- Cherry Hill Mall -- complements its targeted merchandising strategies and differential tenant mix.

AAPL  JWN  SPG  PEI

Ritujay Ghosh

Can the Music Industry Bounce Back on Paid Streaming Services?

The online music streaming market holds immense potential and is poised to grow over the long term given that an increasing number of people are ready to pay monthly subscription for the services.

AMZN  P  GOOGL  AAPL  SPOT

John Blank

Is Growing Your Trade Deficit a Problem?

Stocks rise and trade deficits rise. This makes sense.

KLAC  MSFT  AAPL

Sejuti Banerjea

Apple Roundup: iPhones, Watch, China

Apple's (AAPL) new devices and China tensions were the top stories from last week.

AAPL  MANT  DIOD  SMTC  AVYA

Benjamin Rains

3 Companies Left Out of the Latest Trump Tariffs

The trade war between the U.S. and China continues to escalate, with Beijing set to impose tariffs on $60 billion in U.S. imports in response to the Trump administrations' new set of tariffs on $200 billion in Chinese imports. Despite the mounting pressure on companies in the world's two largest economies, some firms and their products appear to be safe.

CSCO  NFLX  AMZN  FB  GOOGL  GM  F  AAPL  MSFT  FIT  INTC  SPWR

Sweta Killa

Wall Street Shrugs Off Trade Fears: 6 Large-Cap ETF Picks

Wall Street has shown immense strength, shrugging of escalating trade tensions between the United States and China.

AAPL  FIT  DIA  VYM  SPYV  SPY  SCHD  MGV  FNDX

Zacks Equity Research

Google's New Automobile Deal to Boost Android Deployment Base

Alphabet's (GOOGL) Google joins forces with Renault-Nissan-Mitsubishi automobile alliance to deploy android into infotainment systems of the alliance's next generation cars.

AMZN  GOOGL  AAPL  NVDA

Sweta Killa

FAANG ETFs Face Off Amid New Tariffs: Apple Vs. Amazon

Which FAANG ETFs are better: Apple or Amazon?

AMZN  AAPL  VCR  IYW  IYC  VGT  XLK  IGM  XLY  FTEC  QQQ  ONLN  IETC

Zacks Equity Research

Stock Market News For Sep 19, 2018

Wall Street closed sharply higher on Tuesday reversing the previous day's losses as investors shrugged off trade war jitters

BA  AAPL  FIT  CAT

Zacks Equity Research

Amazon to Launch More Alexa-Powered Devices for Homes & Cars

Amazon (AMZN) is set to launch new Alexa-enabled devices to expand its share in the personal digital assistant market.

AMZN  GOOGL  AAPL  MSFT

Sweta Killa

Should WisdomTree U.S. Earnings 500 Fund (EPS) Be on Your Investing Radar?

Style Box ETF report for EPS

EPS  JPM  AAPL  MSFT  VTV  IWD

Ritujay Ghosh

Holiday Retail Sales Likely to Rise YoY: 5 Picks

The holiday season marks one of the best sales periods of the year and leads to retailers stocking products well ahead.

AAPL  FIT  SUMR  TLYS  ZUMZ  MOV  BOOT

Swarup Gupta

U.S. Markets Ignore Tariff Worries: 5 Top-Ranked Picks

Investors have shrugged off trade concerns, choosing to focus on a strong economy and bullish earnings performances.

UIS  CBPX  AAPL  UFPT  FIT  RCII  DSW

Sheraz Mian

Q3 Earnings Season Gets Underway

Total earnings for the S&P 500 index are expected to be up +17.6% in Q3 from the same period last year on +7.3% higher revenues.

AAPL  GOOGL  FB

Sheraz Mian

Q3 Earnings Season Gets Underway

Total earnings for the S&P 500 index are expected to be up +17.6% in Q3 from the same period last year on +7.3% higher revenues.

AAPL  GOOGL  FB

Zacks Equity Research

Apple (AAPL) Gains But Lags Market: What You Should Know

Apple (AAPL) closed the most recent trading day at $218.24, moving +0.27% from the previous trading session.

AAPL

Benjamin Rains

Why Did Amazon (AMZN) Stock Climb Today?

Amazon (AMZN) saw its stock price jump over 2.5% through mid-morning trading Tuesday on the back of a relatively staggering amount of positive news. This includes the expected launch of multiple new Alexa devices, Amazon's strong showing at the Emmys, and a possible banking push.

JPM  AMZN  NFLX  GOOGL  SQ  PYPL  T  AAPL  MSFT

Tirthankar Chakraborty

Sino-US Trade Relations Turn Sour: Winners & Losers

Apple manages to escape the latest U.S. tariffs and players who generate bulk of their revenues domestically remain fairly immune to its adverse effects.

CSX  BABA  AMZN  AAPL  INTU  LLL  ROP  BHP  BBY  WMT

Zacks Equity Research

Trade War Once Again Gather Steam

Trade War Once Again Gather Steam

FITB  AAPL  WMT