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Apple Inc. (AAPL)

(Real Time Quote from BATS)

$190.40 USD


-1.03 (-0.54%)

Updated Jul 18, 2018 03:58 PM ET

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2-Buy   2      

B Value | C Growth | F Momentum | C VGM

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

View All Zacks #1 Ranked Stocks

Trades from $3

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1 Strong Buy 25.71%
2 Buy 18.12%
3 Hold 9.91%
4 Sell 5.49%
5 Strong Sell 2.29%
S&P 500 9.79%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

The Zacks Equity Research reports, or ZER for short, are our in-house, independently produced research reports.

The ever popular one-page Snapshot reports are generated for virtually every single Zacks Ranked stock. It's packed with all of the company's key stats and salient decision making information. Including the Zacks Rank, Zacks Industry Rank, Style Scores, the Price, Consensus & Surprise chart, graphical estimate analysis and how a stocks stacks up to its peers.

The detailed multi-page Analyst report does an even deeper dive on the company's vital statistics. In addition to all of the proprietary analysis in the Snapshot, the report also visually displays the four components of the Zacks Rank (Agreement, Magnitude, Upside and Surprise); provides a comprehensive overview of the company business drivers, complete with earnings and sales charts; a recap of their last earnings report; and a bulleted list of reasons to buy or sell the stock. It also includes an industry comparison table to see how your stock compares to its expanded industry, and the S&P 500.

Researching stocks has never been so easy or insightful as with the ZER Analyst and Snapshot reports.

Learn more about Zacks Equity Research reports

See more Zacks Equity Research reports

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Zacks News

Kevin Cook

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A plea to Millennials to learn the greatest, most fascinating game on the planet.


Benjamin Rains

Why You Should Buy Apple (AAPL) Stock Right Now

Shares of Apple (AAPL) are up roughly 10% over the last three months as investors show their confidence in the world's most valuable company. Now let's check out why the iPhone giant looks like a strong buy stock at the moment.


Zacks Equity Research

Facebook Hits 52-Week High on Mobile Ads & Instagram Growth

Facebook (FB) benefits from growing mobile advertisement revenue, Instagram adoption and huge user base across all its platforms.


Zacks Equity Research

Apple (AAPL) App Store Revenues Surpass Google Play Again

Per a recent report by Sensor Tower, Apple's (AAPL) App Store earns nearly double that of Google Play in spite of its app downloads being half.


Zacks Equity Research

Has Apple (AAPL) Outpaced Other Computer and Technology Stocks This Year?

Is (AAPL) Outperforming Other Computer and Technology Stocks This Year?


David Borun

Is Apple About to Break Out Again?

After a mostly flat quarter, Q3 earnings could spark another strong rally


Sejuti Banerjea

Microsoft Roundup: Teams, Surface, Azure, Notepad, Face ID

Microsoft (MSFT) announced new products and enhancements last week, asked the government to regulate usage of facial recognition software and signed a deal with cloud-focused data warehouse Snowflake.


Benjamin Rains

Should Investors Be Scared About Netflix's Huge Subscriber Miss?

Shares of Netflix (NFLX) plummeted after-hours Monday and sunk again Tuesday morning following the streaming giant's massive second-quarter subscriber miss. But is there truly cause for concern?


Sweta Killa

Netflix Sinks on Weak Q2 Subscriber: ETFs to Watch

Netflix disappointed investors with weaker-than-expected subscriber growth in its second-quarter results.


Ritujay Ghosh

Will Netflix's Subscriber Addition Dip Heat Up Streaming War?

An increasing number of companies are planning to launch their streaming service and are fast trying to invade Netflix's space.


Sweta Killa

Should John Hancock Multifactor Large Cap ETF (JHML) Be on Your Investing Radar?

Style Box ETF report for JHML


Zacks Equity Research

Netflix (NFLX) Q2 Earnings Beat, Subscriber Addition Lags

Netflix (NFLX) added lower number of subscribers in the second quarter as competition intensifies in the streaming market.


Brian Bolan

The Short Playbook on TSLA, HLF and QCOR

A look at a common theme on three battleground stocks where shorts have been crushed.


Benjamin Rains

Netflix (NFLX) Q2 Subscriber Figures Were Alarmingly Low

Netflix (NFLX) saw its stock price climb over 1% during regular trading hours Monday in a sign that investors were expecting strong Q2 results from the streaming TV giant. But shares of NFLX plummeted after Netflix failed to meet its own subscriber growth estimates by a wide margin in an announcement that is truly worrisome.


Benjamin Rains

Should You Buy Amazon (AMZN) Stock On Prime Day?

Shares of Amazon (AMZN) opened higher Monday, touching another new all-time high directly before the start of its annual Prime Day. Aside from the hype and gimmicks surrounding its widely popular shopping holiday, Prime Day is important because although AWS has expanded, Jeff Bezos' firm is still a retail business at its core.


Zacks Equity Research

Netflix Leads Emmy Nominations on Original Content Strength

Netflix (NFLX) is winning the entertainment world with its original content. However, subscriber growth is expected to decline.


Zacks Equity Research

Company News For Jul 16, 2018

Companies in the news are: JNJ, T, AAPL and CSCO


Zacks Equity Research

Facebook (FB) Boosts AI, Hires Google Chip Development Head

Facebook (FB) is reportedly hiring Shahriar Rabii, Google's AI head of chip development in its efforts to develop in-house chips.


Zacks Equity Research

PC Shipments Witness Solid Growth in Q2 Per Gartner, IDC

The PC industry benefited in the second quarter from improving demand from business customers owing to migration to Windows 10.


Zacks Equity Research

Skyworks Solutions (SWKS) Q3 Earnings: Is a Beat in Store?

Skyworks (SWKS) Q3 results to benefit from growing clout in the connectivity solutions and 5G markets.


David Borun

Netflix Misses on Subscriber Growth and Investors Pummel the Shares

Even with sales and earning basically in line with estimates, Netflix disappoints on slower subscriber growth


Benjamin Rains

Should You Buy Netflix (NFLX) Ahead of Q2 Earnings?

Netflix (NFLX) has seen its stock price soar over the last year on the back of strong subscriber numbers, international expansion, and the overall growth of internet-based TV. The question is should you buy Netflix stock before it reports its Q2 financial results after the closing bell on Monday?


Afrasiab Mian

Is Papa John's (PZZA) a Better Investment Without the Papa Himself?

Shares of Papa John's (PZZA) surged as high as 14% Thursday after founder and face of the company "Papa" John Schnatter resigned as chairman of the board. Could this be a sign that the company is headed for greener pastures?


Zacks Equity Research

Stock Market News For Jul 13, 2018

U.S. stock markets rebounded on Thursday buoyed by strong performance of technology sector with several tech behemoths closing at record levels


Zacks Equity Research

Apple (AAPL) Seeks to Boost Sales With Upgraded MacBook Pro

Apple (AAPL) is looking to gain better market share with the incorporation of superior features into the MacBook Pro devices.


Tirthankar Chakraborty

4 Warren Buffett Stocks to Buy in Q2 Earnings

We highlight four of the Oracle of Omaha's sought-after companies that are likely to report upbeat second-quarter earnings.


Swarup Gupta

Dow 30 Stock Roundup: Boeing Q2 Commercial Deliveries Up Y/Y, Pfizer to Reorganize

The index enjoyed a strong week of gains, boosted by expectations of a strong second quarter earnings season.


Zacks Equity Research

Netflix (NFLX) Banks on International Growth in Q2 Earnings

Netflix (NFLX) second-quarter results are likely to be driven by growing adoption in the international market.


Nalak Das

Nasdaq Composite Hits Record-High Level: 5 Top-Ranked Picks

Market anticipates technology sector to be least affected by the Trump administration's intended second round of tariffs worth $200 billion on Chinese imports.


Benjamin Rains

Evaluating Spotify (SPOT) Stock At New High

Shares of Spotify (SPOT) surged again on Thursday to hit yet another brand new high. With that said, let's take a look at what has investors so excited and see if the music streaming giant's stock might be worth buying at the moment.