Back to top

Analyst Blog

Leading hotelier, Marriott International Inc. (MAR - Analyst Report), has recently decided to go forward with an extensive $30 million makeover plan for Detroit Marriott at the Renaissance Center in Detroit, Mich. The venture will begin in Feb 2014 and is expected to be completed by 2015.

Ideally located on the banks of International Riverfront in downtown Detroit, the hotel enjoys prime positioning. Detroit Marriott is situated within the central tower of Renaissance Center, the tallest tower in Western Hemisphere. Since its opening, the hotel has witnessed high footfall.

Detroit has a flourishing business zone which in turn propels the hospitality sector. The property ensures easy access to Detroit Metro Airport and Windsor, Ontario. We believe these prospects have compelled Marriott to revamp the 70-story hotel.

To facilitate a smooth makeover, Marriott plans to accomplish the project in phases and keep the hotel operational throughout the renovation period. The program includes the remodeling of all 1,329 guest rooms as well as the inclusion of a 100,000 square feet meeting space geared toward attracting more business from meetings and conventions.   

This restoration is in line with the company’s continued brand-revitalization initiative. Marriott is comprehensively working on its assets to offer an advanced and customized travel experience to its guests. At present, several Marriott-branded properties are going through extensive renovation, which will likely boost revenue per available room once they are fully refurbished.

In a competitive environment, most hotel companies across the globe are trying to augment guest satisfaction and gain a better foothold in the industry. Hence, brand conversion and remodeling has become a trend among the hoteliers, especially in the past couple of years. Many other major hoteliers such as Starwood Hotels & Resorts Worldwide Inc. (HOT - Analyst Report), Hyatt Hotels Corporation (H - Snapshot Report) and InterContinental Hotels Group (IHG - Snapshot Report) have taken the same path.

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
SUPER MICRO… SMCI 26.06 +6.41%
STRATTEC SE… STRT 85.29 +6.29%
CENTURY ALU… CENX 26.13 +4.60%
UNITED CONT… UAL 49.24 +3.42%
BAIDU ADS BIDU 220.68 +2.87%