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Rogers Communications Inc. (RCI - Analyst Report) plans to offer cloud-based data analytics service to its customers in order to power more than one million Machine-to-Machine connections.

The new service of Rogers Communications is expected to hit the market by the end of 2013 and comprise big data and analytics as well as professional and managed services. Apart from boosting the M2M business environment in Canada, the service will also help the company to earn $1 billion in revenue in the next three years.

To activate more than one million M2M connections by the end of 2013, Rogers Communications is continuously investing in networks, strategic partnerships, and big data and analytics platforms.

The company is trying to establish its foothold in the mobile-banking vertical. It has decided to apply to government for introducing a bank under the Canadian Bank Act. However, Rogers Communications announced that if granted permission, it will primarily focus on credit, payment, and charge-card services and has no immediate plan to convert the bank as a full-service deposit taking and lending financial institution.

At present, Rogers Communications is planning to improve its sports content as the demand for such content is always on the rise. In synergy with this, the company together with Bell Canada, a 100% subsidiary of BCE Inc. (BCE - Analyst Report), recently bought a 75% stake in Maple Leaf Sports & Entertainment Ltd. Following this acquisition, the company also bought sports television network Score Media Inc., which will further expand its sport contents.

Few days back Shaw Communications Inc. (SJR - Analyst Report), which has a strong market presence in Canada and also belongs to the same industry reported solid financial results for the first quarter of fiscal 2013, handily beating the Zacks Consensus Estimates.

Similarly, TELUS Corporation (TU - Analyst Report), which primarily operates in Canada, will report its fourth quarter financial results on Feb 8.

Currently, Rogers Communications has a Zacks Rank #2 (Buy).

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