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Kyocera Corporation, an electronic goods manufacturing company, recently selected Atmel Corporation (ATML - Analyst Report) to provide touchscreen controllers such as the Atmel maXTouch mXT112E and Atmel maXTouch mXT224S for its Rise, Hydro and Digno S smartphones.

The Atmel maXTouch mXT112E touchscreen controller is suitable for a wide range of devices ranging from digital cameras to personal navigation devices and feature phones. The new Atmel touchscreen controller is well suited for both the Kyocera Rise and Hydro 3.5-inch touchscreens while the Atmel maXTouch mXT224S is adept for the Digno S 4.7-inch touchscreen. With this touchscreen technology, Atmel aims to deliver flawless touch screen performance to Kyocera smartphones typically used in the US and Japanese markets.  

Fast-growing touch-sensing technology is one of the major growth drivers for Atmel's microcontroller business. Users mainly benefit from multi-touch experiences with faster response times, faster accuracy without any unintentional touches, lower power consumption, brighter displays and improved optical performance. The phenomenal growth of touch-sensing technology is led by the phenomenal growth of smartphones. Both the Rise and the Hydro smartphones offer convenient touchscreen experience for the users in the US market, while the Digno S offers long battery life for the Japanese.  Atmel's leading technology and market position makes it the favoured touchscreen supplier and it looks forward to collaborate with Kyocera on future designs.

Based in San Jose, Calif, Atmel designs, develops, manufactures and sells integrated circuit (IC) products. These products include microcontrollers, advanced logic, mixed-signal, non-volatile memory and radio frequency (RF) components. Atmel produces non-volatile memory that stores information after power is turned off and combines this with microcontrollers, digital signal processors and other products to meet the needs of its customers.

The company operates in an intensely competitive landscape that includes big players such as Lattice Semiconductor Corporation (LSCC - Snapshot Report) and Anadigics,Inc (ANAD - Analyst Report). Given the competition, constant technological upgrades are the most befitting survival strategies of Atmel.

Atmel currently has a Zacks Rank #3 (Hold). One of its competitors, Semiconductor Manufacturing International Corp (SMI - Snapshot Report) carries a Zacks Rank #1 (Strong Buy).
 

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