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Bear of the Day: Baozun (BZUN)

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Baozun (BZUN - Free Report) is a $2 billion provider of digital and e-commerce services in China. The Shanghai-based company's services include website design, development and hosting, information technology infrastructure, customer service, warehousing and logistics services as well as digital marketing. 
 
The reason that BZUN has fallen into the cellar of the Zacks Rank is that analyst earnings estimates have dropped significantly.
 
I last profiled Baozun as the Bear of the Day in August of 2018 when shares were trading above $55. Here's what I wrote at the time...
 
"In the past 90 days, this year's consensus has slid over 20% from $1.13 to $0.90. And next year's (2019) EPS projection fell from $1.70 to $1.51. The bulk of the revisions for next year came after the company's quarterly report two weeks ago."
 
Fast-forward to today and BZUN has once again been spending lots of time as a Zacks #5 Rank, even before the company reported earnings on November 21. On that event, shares gapped down from $44 to $36 and subsequently the 2019 EPS estimate has collapsed further from $1.30 to $1.00.
 
The results are confirming what we've seen across the board in Chinese technology stocks as the largest consumer class in the world struggles with a slowing economy and trade disputes.
 
Until visibility on growth in Chinese stocks becomes clearer, it's best to stand aside. The Zacks Rank will let you know.
 
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