Momentum investing revolves around the idea of following a stock's recent trend in either direction. In the 'long' context, investors will be essentially be "buying high, but hoping to sell even higher." With this methodology, taking advantage of trends in a stock's price is key; once a stock establishes a course, it is more than likely to continue moving that way. The goal is that once a stock heads down a fixed path, it will lead to timely and profitable trades.
Even though momentum is a popular stock characteristic, it can be tough to define. Debate surrounding which are the best and worst metrics to focus on is lengthy, but the Zacks Momentum Style Score, part of the
Zacks Style Scores, helps address this issue for us.
Below, we take a look at
ServiceNow (, which currently has a Momentum Style Score of B. We also discuss some of the main drivers of the Momentum Style Score, like price change and earnings estimate revisions. NOW Quick Quote NOW - Free Report)
It's also important to note that Style Scores work as a complement to the Zacks Rank, our stock rating system that has an impressive track record of outperformance. ServiceNow currently has a Zacks Rank of #1 (Strong Buy). Our research shows that stocks rated Zacks Rank #1 (Strong Buy) and #2 (Buy) and Style Scores of A or B outperform the market over the following one-month period.
You can see the current list of
Zacks #1 Rank Stocks here >>> Set to Beat the Market?
In order to see if NOW is a promising momentum pick, let's examine some Momentum Style elements to see if this maker of software that automates companies' technology operations holds up.
A good momentum benchmark for a stock is to look at its short-term price activity, as this can reflect both current interest and if buyers or sellers currently have the upper hand. It's also helpful to compare a security to its industry; this can show investors the best companies in a particular area.
For NOW, shares are up 12.1% over the past week while the Zacks Computers - IT Services industry is up 1.38% over the same time period. Shares are looking quite well from a longer time frame too, as the monthly price change of 10.69% compares favorably with the industry's 1.46% performance as well.
Considering longer term price metrics, like performance over the last three months or year, can be advantageous as well. Shares of ServiceNow have increased 17.16% over the past quarter, and have gained 11.11% in the last year. On the other hand, the S&P 500 has only moved 4.11% and 5.98%, respectively.
Investors should also pay attention to NOW's average 20-day trading volume. Volume is a useful item in many ways, and the 20-day average establishes a good price-to-volume baseline; a rising stock with above average volume is generally a bullish sign, whereas a declining stock on above average volume is typically bearish. NOW is currently averaging 1,798,384 shares for the last 20 days.
The Zacks Momentum Style Score also takes into account trends in estimate revisions, in addition to price changes. Please note that estimate revision trends remain at the core of Zacks Rank as well. A nice path here can help show promise, and we have recently been seeing that with NOW.
Over the past two months, 13 earnings estimates moved higher compared to none lower for the full year. These revisions helped boost NOW's consensus estimate, increasing from $9.15 to $9.59 in the past 60 days. Looking at the next fiscal year, 11 estimates have moved upwards while there have been no downward revisions in the same time period.
Taking into account all of these elements, it should come as no surprise that NOW is a #1 (Strong Buy) stock with a Momentum Score of B. If you've been searching for a fresh pick that's set to rise in the near-term, make sure to keep ServiceNow on your short list.