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Yum! Brands (YUM) Opens Taco Bell Restaurant in Las Vegas

YUM DPZ MCD PZZA

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Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (YUM - Free Report) , has launched its first restaurant in Las Vegas which also marks the brand’s 7,000th outlet opening. Year to date, the company’s share price has increased 16.9%.

Also, Taco Bell changed its logo in line with its new strategy, “one size doesn’t fit all”. These initiatives are part of the company’s growth plan to establish 2,000 new restaurants globally, create 100,000 jobs in the U.S and become a $15 billion brand by 2022.

The dining ambience of the eatery is designed keeping in mind the Vegas lifestyle. Facilities unique to Taco Bell Cantinas like digital menu boards, digital queues to monitor customers’ order process, open kitchen, tapas-style menu of shareable appetizers and other amusements are also available. Further, for the first time, customers will be able to purchase exclusive Taco Bell merchandise and memorabilia from the restaurant.

Notably, the U.S. business represents a vast majority of Taco Bell's global profits. Of late, Yum! Brands has been striving to revive its domestic business. Management seeks to drive the brand through various sales initiatives.

Meanwhile, Taco Bell comps inched up 3% year over year in the third quarter. Though the figure compared unfavorably with the year-ago level of 4%, it was better than the prior-quarter decline of 1%.

YUM! BRANDS INC Price

 

Yum! Brands carries a Zacks Rank #5 (Strong Sell).
 

Stocks to Consider

Better-ranked stocks in the Retail-restaurant industry include Domino's Pizza, Inc. (DPZ - Free Report) , McDonald's Corp. (MCD - Free Report) and Papa John's International Inc. (PZZA - Free Report) .

Domino's Pizza sports a Zacks Rank #1 (Strong Buy) and is expected to witness a 22.8% increase in full-year 2016 earnings. You can see the complete list of today’s Zacks #1 Rank stocks here.

McDonald's carries a Zacks Rank #2 (Buy) and is expected to see a 14.1% rise in full-year 2016 earnings.

Papa John's – a Zacks Rank #2 stock – is likely to witness a 19.9% increase in full-year 2016 earnings.

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