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BRO Trading at a Discount to Industry at 16.72X: How to Play the Stock

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Key Takeaways

  • Brown & Brown's commissions and fees rise as new business, retention and rate increases drive revenues.
  • Strategic acquisitions, including 713 deals since 1993, continue to expand BRO's reach and products.
  • BRO's strong liquidity and long dividend growth record support cash deployment and shareholder returns.

Brown & Brown, Inc. (BRO - Free Report) shares are trading at a discount compared with the Zacks Brokerage Insurance industry. Its forward price-to-earnings multiple of 16.72X is lower than the industry average of 17.49X, the Finance sector’s 17.07X and the Zacks S&P 500 Composite’s 23.46X. 

The insurer has a market capitalization of $26.77 billion. The average volume of shares traded in the last three months was 2.8 million. 

Shares of other insurers like Marsh & McLennan Companies, Inc. (MMC - Free Report) and Arthur J. Gallagher & Co. (AJG - Free Report) are trading at a multiple higher than the industry average, while Willis Towers Watson Public Limited Company (WTW - Free Report) is trading at a discount.

Zacks Investment Research
Image Source: Zacks Investment Research

Shares of Brown & Brown have lost 23.8% in the past year compared with the industry’s decline of 27.4%.

Zacks Investment Research
Image Source: Zacks Investment Research

BRO’s Encouraging Growth Projection

The Zacks Consensus Estimate for Brown & Brown’s 2025 earnings per share indicates a year-over-year increase of 11.4%. The consensus estimate for revenues is pegged at $5.93 billion, implying a year-over-year improvement of 23.4%. The consensus estimate for 2026 earnings per share and revenues indicates an increase of 10.2% and 23.5%, respectively, from the corresponding 2025 estimates.
Earnings have grown 21.5% in the past five years, better than the industry average of 15.2%. Brown & Brown's bottom line outpaced estimates in three of the trailing four quarters and missed in one, the average surprise being 8.65%.

Average Target Price for BRO Suggests Upside

Based on short-term price targets offered by 14 analysts, the Zacks average price target is $97.43 per share. The average suggests a potential 25.4% upside from the last closing price.

Zacks Investment Research
Image Source: Zacks Investment Research

Factors Impacting BRO

Commissions and fees, the main component of the top line, benefit from increasing new business, strong retention and continued rate increases for most lines of coverage. The company met its intermediate annual revenue goal of $4 billion, doubling in the last five years.

The insurance broker continually makes investments in boosting organic growth and margin expansion. It has an industry-leading adjusted EBITDAC margin.

Brown & Brown’s strategic buyouts help it capitalize on growing market opportunities, strengthen its compelling products and service portfolio, expand global reach and accelerate its growth rate. From 1993 through the third quarter of 2025, Brown & Brown acquired 713 insurance intermediary operations. The Quintes buyout was the largest transaction in 2024. 

Banking on operational expertise, BRO boasts a strong liquidity position with an improving leverage ratio. The strength of its operating model and diversity of businesses ensures strong cash conversion. The company effectively deploys cash into acquisitions, capital expenditure and wealth distribution for shareholders via dividend increases.

BRO has an impressive dividend history. The strong capital position enables Brown & Brown to distribute wealth to shareholders via dividend increases. For dividend payments, the company has increased dividends for the last 30 years at a five-year (2019-2024) CAGR of 8.7%.

Risk

However, the company’s international expansion to the United Kingdom, Bermuda, and the Cayman Islands introduces additional complexities. Exposure to regulatory changes, currency fluctuations, and varying economic conditions, coupled with heightened competition for quality business, could pressure margins and operational efficiency.

Profitability metrics also lag industry levels. Brown & Brown’s return on equity is 13.6%, well below the industry average of 23.6%. Return on invested capital was 8.1% versus the industry’s 8.9%, while its trailing 12-month ROIC of 6.7% also trails the industry average of 8.4%, pointing to inefficiencies in utilizing shareholder funds.

End Notes

New business, strong retention, rate increases, strategic buyouts and impressive dividend history position the company well for growth. Favorable growth estimates and positive analyst sentiment are other positives. A robust capital position over the years reflects its financial flexibility.

However, international expansion risks, regulatory headwinds, and profitability pressures may temper its near-term performance.

Given the balanced mix of strengths and headwinds, it is, therefore, wise to adopt a wait-and-see approach on this Zacks Rank #3 (Hold) stock. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here

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