Back to top

Image: Shutterstock

XYZ's Square Expands Merchant Base With Pike Place Fish Market Deal

Read MoreHide Full Article

Key Takeaways

  • XYZ's Square is now the unified commerce platform for Pike Place Fish Market after a decade on another system.
  • Pike Place Fish uses Square Plus and Square Terminal to handle busy, seasonal operations and offline payments.
  • Square captures customer data at checkout, aiding Pike Place build relationships and support repeat purchases.

Block’s (XYZ - Free Report) Square has been selected by Seattle’s famous Pike Place Fish Market as its unified commerce platform, helping the nearly century-old seafood business modernize payments and daily operations. The market, which has operated at Pike Place since 1930 and welcomes more than 20,000 visitors a day, moved to Square after more than a decade using another processing system.

The upgrade is important because Pike Place Fish operates in a demanding, seasonal environment. Summer brings heavy tourist traffic, including days when as many as four cruise ships dock nearby. In winter, roughly 80% of the market’s volume shifts to online and phone orders for nationwide overnight seafood delivery.

Pike Place Fish now uses Square Plus with Square Terminal. The setup gives staff a compact payment device with a built-in receipt printer, long battery life and offline-payment capability, which is useful at its busy open-air location. Square also gives the business access to a broader set of tools that can be added as its needs change.

The partnership could also improve customer engagement. Square automatically captures customer data at the point of sale, allowing Pike Place Fish to build direct relationships with buyers after they leave the market. With hundreds of transactions each day, this gives Pike Place Fish Market a new way to support repeat purchases and marketing.

The deal adds to Square’s recent food and beverage wins. Los Angeles restaurants Etra and Cafe Telegrama, which operate as two distinct dining concepts from a shared kitchen, moved their operations to Square. Ideal Nutrition, which operates 17 Florida stores and produces about 150,000 meals weekly, renewed and expanded its Square partnership as it targets 20 locations by year-end 2026. Whit’s Frozen Custard also adopted Square across 100 locations in 11 states.

Conclusion

For Block, the Pike Place Fish deal highlights Square’s ability to support high-traffic businesses with flexible payment and commerce tools. By helping the market manage heavy in-person transaction volumes while strengthening customer engagement and supporting its changing seasonal needs, Square could deepen its merchant relationships and drive greater adoption of its ecosystem.

Over the past six months, shares of this Zacks Rank #3 (Hold) company have gained 28% compared with the industry's growth of 32%.

 

Zacks Investment Research
Image Source: Zacks Investment Research

 

Stocks to Consider

Some better-ranked stocks from the internet-software sector are BILL Holdings, Inc. (BILL - Free Report) and MongoDB (MDB - Free Report) , each sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks Rank #1 stocks here.

The Zacks Consensus Estimate for BILL’s fiscal 2027 earnings per share (EPS) has moved northward by 52 cents to $3.73 over the past two months.

The consensus estimate for MDB’s fiscal 2027 EPS has moved up 6 cents to $6.50 over the past month.

Published in