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BFH or FUTU: Which Is the Better Value Stock Right Now?

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Investors interested in Financial - Miscellaneous Services stocks are likely familiar with Bread Financial Holdings (BFH - Free Report) and Futu Holdings Limited Sponsored ADR (FUTU - Free Report) . But which of these two stocks is more attractive to value investors? We'll need to take a closer look to find out.

Everyone has their own methods for finding great value opportunities, but our model includes pairing an impressive grade in the Value category of our Style Scores system with a strong Zacks Rank. The Zacks Rank is a proven strategy that targets companies with positive earnings estimate revision trends, while our Style Scores work to grade companies based on specific traits.

Right now, Bread Financial Holdings is sporting a Zacks Rank of #2 (Buy), while Futu Holdings Limited Sponsored ADR has a Zacks Rank of #4 (Sell). This means that BFH's earnings estimate revision activity has been more impressive, so investors should feel comfortable with its improving analyst outlook. But this is just one piece of the puzzle for value investors.

Value investors also tend to look at a number of traditional, tried-and-true figures to help them find stocks that they believe are undervalued at their current share price levels.

Our Value category grades stocks based on a number of key metrics, including the tried-and-true P/E ratio, the P/S ratio, earnings yield, and cash flow per share, as well as a variety of other fundamentals that value investors frequently use.

BFH currently has a forward P/E ratio of 7.71, while FUTU has a forward P/E of 10.41. We also note that BFH has a PEG ratio of 0.74. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. FUTU currently has a PEG ratio of 0.97.

Another notable valuation metric for BFH is its P/B ratio of 1.08. The P/B ratio pits a stock's market value against its book value, which is defined as total assets minus total liabilities. For comparison, FUTU has a P/B of 2.75.

Based on these metrics and many more, BFH holds a Value grade of A, while FUTU has a Value grade of C.

BFH sticks out from FUTU in both our Zacks Rank and Style Scores models, so value investors will likely feel that BFH is the better option right now.

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