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Broadridge (BR) Launches AI and Cloud-Based Smart Insights

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Broadridge Financial Solutions, Inc. (BR - Free Report) recently launched a cognitive marketing platform — Broadridge Smart Insights — which enables easy and efficient distribution of content to any prospect, across any channel.

It is a wealth management solution that integrates Broadridge’s cloud, AI and datasets with consumer demographic, behavioral and financial information on a secure and multi-channel platform.

The platform features auto-identification of prospect fit, interest level and engagement activity. Its in-build AI automatically selects the best suited content for a prospect just at the right time.

It is the newest release from the company’s integrated wealth management solutions product suite, which serves more than 225,000 financial advisors and several wealth management firms.

Steve Scruton, president of Broadridge Advisor Solutions stated that "We are helping our clients and their advisors become bionic, leveraging new technology and data to scale and transform their business, enrich their customer engagement, optimize their efficiency and generate growth."

We observe that shares of Broadridge have surged 56% in a year, significantly outperforming the 26.4% rally of the industry it belongs to.



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