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6 Successful ETF Launches of Third Quarter

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The popularity of the ETF industry seems to be growing rapidly. The U.S. ETF industry is now valued at $3.93 trillion, with about 2,048 funds. Not only this, a considerable number of ETFs are in the pipeline, pointing to growing investor interest for exchange-traded products in this market.

However, the ETF launch momentum of the third quarter was subdued. There were 53 launches in the third quarter with August being the most downbeat. The pace of rollout was especially sturdy in September. The momentum slackened from the last year as more than 60 ETFs had hit the market in the third quarter of 2018 (read: 6 Successful ETF Launches of Q3).

Investors should note that maximum successful rollouts were in the field of active ETFs as plain vanilla ETFs are no longer lucrative for investors. Below are six ETFs that were launched in the third quarter and have amassed a decent asset base within days of hitting the market.

Franklin Liberty US Core Bond ETF (FLCB - Free Report) – $541.1 million

This ETF is active and does not track a benchmark. The Franklin Liberty U.S. Core Bond ETF seeks to provide total return by investing at least 80% of its net assets in bonds of U.S. issuers, including government, corporate debt, mortgage-backed and asset-backed securities. The fund charges 15 bps in fees.

Innovator S&P 500 Power Buffer ETF - August (PAUG - Free Report) – $541.1 million

This ETF is active and does not track a benchmark. The Innovator S&P 500 Power Buffer ETF - August seeks to track the return of the S&P 500 Price Return Index, up to a predetermined cap, while buffering investors against the first 15% of losses over the outcome period. The fund charges 79 bps in fees.

Aptus Collared Income Opportunity ETF (ACIO - Free Report) – $541.1 million

This ETF is active and does not track a benchmark. The Aptus Collared Income Opportunity ETF seeks current income and capital appreciation. The fund charges 79 bps in fees.

Innovator MSCI EAFE Power Buffer ETF - July (IJUL - Free Report) – $46.09 million

This ETF is active and does not track a benchmark. The Innovator MSCI EAFE Power Buffer ETF - July seeks to track the price return of the MSCI EAFE Index, up to a predetermined cap, while buffering investors against the first 9% of losses over the outcome period. The fund charges 85 bps in fees.

Innovator S&P 500 Buffer ETF - August (BAUG - Free Report) – $44.3 million

This ETF is active and does not track a benchmark. The Innovator S&P 500 Buffer ETF - August seeks to track the return of the S&P 500 Price Return Index, up to a predetermined cap, while buffering investors against the first 9% of losses over the outcome period. The fund charges 79 bps in fees.

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