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JetBlue Airways (JBLU - Analyst Report) has introduced daily nonstop flights between Fort Lauderdale-Hollywood International Airport (FLL) and Juan Santamaria International Airport in San Jose, Costa Rica. Landing in San Jose will fortify the airlines’ foothold in South Florida as well as provide more travel options.

Prior to this, JetBlue launched a daily nonstop service between Fort Lauderdale and Jose Maria Cordova International Airport in Medellin, Colombia. Through this new route, flyers from Medellin can easily access destinations in the United States and the Caribbean including: Austin, Texas; Boston, MA; New York, NY (JFK and LaGuardia); Newark, NJ and Raleigh-Durham, NC.

The company will operate the both the services through the 150-seat Airbus A320 fleet that has additional features including comfortable seating arrangement, complimentary and unlimited branded snacks and drinks, and extra more legroom.

JetBlue continues to successfully expand its network footprint in major growth regions of Caribbean and Latin America – that comprise almost one-third of the company’s total network. For the years ahead, the company expects the Latin American market to drive its growth momentum. We believe adding on new routes enhances JetBlue’s growth and strengthens its network against other group members.

Apart from itinerary expansion, JetBlue is involved in a number of strategic initiatives for performance enhancement. These include schedule redesigning, cost control measures, optimization of unit revenues, capital expenditure management and disciplined growth. The carrier continues to focus on achieving long-term sustainable growth, as it is the only non-unionized airline in the industry with the flexibility to manage cost structure.

JetBlue – which operates with the likes of United Continental Holdings Inc. (UAL - Analyst Report), Delta Air Lines Inc. (DAL - Analyst Report) and Southwest Airlines Co. (LUV - Analyst Report) – currently carries a Zacks Rank #4 (Sell).

We remain apprehensive that unstable economic conditions across the globe, competitive threats, rising fuel price and regulatory issues will continue to weigh on the company.

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