Back to top

Analyst Blog

General Mills Inc. (GIS - Analyst Report) recently launched a new protein cereal under its popular brand Cheerios called Cheerios Protein.

Cheerios Protein will be available in 14.1 oz boxes and in two flavors. The crunchy “O” shaped granola clusters are available in flavors of Oats & Honey and Cinnamon Almond. Cheerios Protein Oats & Honey features whole grain oat cereal with crunchy oat granola clusters and real honey. Cheerios Protein Cinnamon Almond features oats and whole grain corn cereal with crunchy almond granola clusters and real cinnamon. When consumed with milk, both flavors offers 11g of protein, 13 vitamins and minerals along with the goodness of whole grain and fiber.

The company focuses on introducing a steady pipeline of products in an effort to boost sales momentum and capture market share. Through an innovative approach to new and established brands, the company wants to cater to the increasing global demand for packaged food. Some of these innovations, mainly in yogurt, add more nutritional value to the packaged food with more fruits, vegetables and fiber and less fat content.

The idea is to appeal to the growing numbers of health-conscious customers who prefer the convenience of packaged food without compromising on health. The company’s continuous effort to introduce new products in the fast growing food categories bodes well for long-term growth.

General Mills carries a Zacks Rank #3 (Hold).

However, better-ranked stocks in the food industry include B&G Foods Inc. (BGS - Snapshot Report), BRF S.A. (BRFS - Snapshot Report) and Aramark (ARMK - Snapshot Report). While B&G Foods and BRF S.A sport a Zacks Rank #1 (Strong Buy), Aramark carries a Zacks Rank #2 (Buy).

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
SUPER MICRO… SMCI 27.00 +10.25%
CANADIAN SO… CSIQ 38.34 +8.18%
CENTURY ALU… CENX 26.97 +7.97%
WILLDAN GRO… WLDN 11.38 +5.86%
AROTECH COR… ARTX 3.78 +5.59%