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DISH Network Corp. (DISH - Analyst Report) plans to enhance its IPTV service offerings by introducing an array of services to DISHWorld IPTV portfolio.

The DISH international IPTV service is now available on Macs and Window PCs and also supports three devices per account, costing $20 per month. It has also expanded its channel lineups by introducing Arabic, Brazilian, Tamil, Telugu and Urdu channels.

At present the company is offering 72 channels in seven different languages. The whole package starts at $14.99 per month along with a two-week trial period.

The subscriber can watch their favorite TV shows by downloading the applications on their PCs or by connecting their roku player (which supports streaming of internet videos and audios on TV) with the TV set.

With the evolution of smartphones and tabletscoupled with the increased roll out of 3G/4G networks, the trend of watching TV shows on television is changing. Now people have more options to watch their favorite TV shows on multiple devices.

The addition of three devices per account will not only be cost effective but will allow members within a single household to watch their favorite TV shows at the same time. This new value-added service, also known as Family View, will give added advantage to the subscribers.

At present, Dish Network is offering multiple movie viewing options to its subscribers, whether it is through different movie channels or Video on Demand (VOD) service. Moreover, its partnership with EPIX (a premium video-on-demand service provider) also offers unlimited online movies to subscribers through DISHOnline.com.

Additionally, with the acquisition of Blockbuster Inc., the company can now offer streaming and mail-order video services to its customers, hence expanding its movie delivery options. Hence, we believe that such enhanced service offerings will not only help in retaining the existing customers but will even help the company to combat stiff competiton from other pay-TV service providers like DIRECTV (DTV - Analyst Report) and FiOS TV from Verizon Wireless.

Currently, Dish Network has a Zacks #3 Rank, implying a short-term Hold rating on the stock. We are also maintaining our long-term Neutral recommendation on the company’s shares.

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