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These Industry Leaders Stand Out After Q4 Earnings: MAR, MCD, TMUS

While the hype train for AI-related tech stocks has worn thin this earnings season, the market has rewarded traditional industry leaders across a variety of sectors following their favorable Q4 reports this week.

The reasonable valuations and respectable dividends of these industry-leading stocks have kept investors engaged with their continued dominance, being echoed by steady expansion.

 

McDonald’s – MCD

Annual Dividend Yield: 2.3%

We’ll start with McDonald’s (MCD - Free Report) , as the global fast-food powerhouse saw its stock hit fresh 52-week highs of $333 a share in today’s trading session after exceeding Q4 expectations on Wednesday.  

Loyalty and digital engagement continue to expand for McDonald’s, which leadership credited to value pricing and customer-focused adjustments for improving traffic and strengthening affordability perceptions.

Global comparable sales rose 6% year over year in Q4, and U.S. comparable sales jumped 7%, showing robust demand across markets. Notably, systemwide sales to loyalty members increased 20% YoY, with active users up 19%, a sign of recurring demand.

MCD trades slightly beneath the benchmark S&P 500's 25X forward earnings multiple and is on the verge of being a Dividend King, increasing its dividend for 49 consecutive years and being a year away from achieving this illustrious status.   

Zacks Investment Research
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TMobile US – TMUS

Annual Dividend Yield: 1.95%

Spiking 9% since surpassing Q4 expectations yesterday, T-Mobile US (TMUS - Free Report)  shares were up another 2% on Thursday. Historically, T-Mobile has drawn investor interest as a disruptive wireless carrier, earning its position as a telecom leader by branding itself as the “customer first” alternative, eliminating hidden fees, long-term contracts, and other pain points that frustrate consumers.

T-Mobile's Q4 results relayed this long-standing narrative, posting industry-leading net customer additions of 2.4 million when including broadband subscribers, with its 962,000 postpaid phone net adds being an industry best as well.

TMUS has the most enticing forward P/E valuation on the list at 18X. Offering a pleasant discount to the benchmark, this is not an overly stretched premium to its Zacks Wireless National Industry average of 13X, despite still being a disrupter and a clear leader in the space.

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Marriott International – MAR

Annual Dividend Yield: 0.75%

Last but not least is hospitality trailblazer Marriott International (MAR - Free Report) , dominating the hotel industry by blending tradition with innovation. Marriott posted mixed Q4 results on Tuesday, but has seen its stock spike 7% since reporting.

Despite a slight Q4 EPS miss, a revenue beat, strong forward guidance, and robust global demand have fueled the rally.

To that point, Marriott’s Worldwide RevPAR (revenue per available room) increased 2% during Q4, driven by 6% growth in international markets. Furthermore, Marriott’s 2026 RevPAR growth outlook was guided at 1.5%-2.5%, which is considered constructive given macro uncertainty.

The company also highlighted continued development strength, including a growing luxury pipeline and strong currency conversion activity, signaling future revenue growth and reassuring investors about long-term expansion.

At 30X forward earnings, MAR trades at a slight P/E premium to the broader market, but this is notably near its decade-long median of 24X.

It’s also noteworthy that along with being one of the stock market’s better performers in the last five years, Marriott has raised its dividend by 25.67% during this period and still has a low payout ratio, leaving room for plenty of dividend hikes in the future.

Zacks Investment Research
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