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Prudential Financial (PRU)

(Real Time Quote from BATS)

$102.05 USD

102.05
1,035,101

+1.18 (1.17%)

Updated Dec 11, 2023 02:26 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.96%
2Buy17.61%
3Hold8.96%
4Sell4.80%
5Strong Sell2.32%
S&P50010.64%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth F Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 12% (29 out of 251)

Industry: Insurance - Multi line

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Better trading starts here.

Prudential (PRU) Price Targets

Average Price Target Highest Price Target Lowest Price Target Upside to Average Price Target
$101.38 $132.00 $84.00 0.51%

Price Target

Based on short-term price targets offered by 13 analysts, the average price target for Prudential comes to $101.38. The forecasts range from a low of $84.00 to a high of $132.00. The average price target represents an increase of 0.51% from the last closing price of $100.87.

Analyst Price Targets (13)

Last Close 100.87
Average 101.38 0.51% Upside Low 84.00 -16.72% Downside High 132.00 30.86% Upside

Broker Rating

Prudential currently has an average brokerage recommendation (ABR) of 3.00 on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell etc.) made by 14 brokerage firms. The current ABR compares to an ABR of 3.00 a month ago based on 14 recommendations.

Of the 14 recommendations deriving the current ABR, two are Strong Buy, representing 14.29% of all recommendations. A month ago, Strong Buy represented 14.29%.

Broker Rating Breakdown

Broker Rating Visualization

Brokerage Recommendations

Today 1 Week Ago 1 Month Ago 2 Months Ago 3 Months Ago
Strong Buy 2 2 2 2 2
Buy 0 0 0 0 0
Hold 10 10 10 9 8
Sell 0 0 0 0 0
Strong Sell 2 2 2 2 2
ABR 3.00 3.00 3.00 3.00 3.00

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Analyst Upgrades/Downgrades

Date Brokerage Firm Analyst Previous Current
12/7/2023 Raymond James Wilma Burdis Strong Buy Strong Buy
11/2/2023 Piper Sandler John Barnidge Hold Hold
2/14/2023 Dowling & Partners John Heagney Not Available Hold

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Average Brokerage Rating

Current ABR

Zacks provides the average brokerage recommendation (ABR) for thousands of stocks for most of the leading investment web sties. The ABR is the calculated average of the actual recommendations (strong buy, hold, sell etc) made by the brokerage firms for a given stock.

ABR vs Zacks Rank

 3.00
ABR (Last week) 3.00
# of Recs in ABR 14
Average Target Price $101.38
LT Growth Rate 10.50%
Industry Insurance - Multi line
Industry Rank by ABR 29 of 252
Current Quarter EPS Est: 2.72