Yelp is increasingly benefiting from its Home and Local services. The company introduced new advertising products and features to better serve customers. The launch of Yelp Verified, a new paid offering, will help boost revenue growth in the Home & Local Services category. Additionally, diversification in the company’s go-to-market strategy owing to growth in self-serve, national and third-party sales channels is a positive. Further, the acquisition of Eat24 business by GrubHub provides the company with a better return on investment. Shares outperfromed the industry in the past one year. However, as Yelp is highly dependent on advertising revenues, a decline in user growth does not bode well.