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The Southern Company (SO)

(Delayed Data from NYSE)

$77.63 USD

77.63
6,695,141

+0.68 (0.88%)

Updated May 8, 2024 04:01 PM ET

After-Market: $77.64 +0.01 (0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.20%
2Buy18.04%
3Hold9.52%
4Sell5.20%
5Strong Sell2.60%
S&P50011.13%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value C Growth D Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (81 out of 251)

Industry: Utility - Electric Power

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Zacks News

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

by Zacks Equity Research

Sector ETF report for XLU

CMS Energy (CMS) to Report Q4 Earnings: What's in the Cards?

by Zacks Equity Research

CMS Energy's (CMS) fourth-quarter earnings are likely to have benefited from favorable rate hikes in the prior quarters and cost-reduction initiatives.

Spire (SR) to Report Q1 Earnings: What's in the Offing?

by Zacks Equity Research

Spire's (SR) Q1 earnings are likely to have benefited from cost management, a reduction in interest expenses and the implementation of new rates.

Southern Co. (SO) Falls More Steeply Than Broader Market: What Investors Need to Know

by Zacks Equity Research

In the closing of the recent trading day, Southern Co. (SO) stood at $69.11, denoting a -0.19% change from the preceding trading day.

Will Southern Co. (SO) Beat Estimates Again in Its Next Earnings Report?

by Zacks Equity Research

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Is Franklin U.S. Low Volatility High Dividend Index ETF (LVHD) a Strong ETF Right Now?

by Zacks Equity Research

Smart Beta ETF report for LVHD

Southern Co. (SO) Rises Higher Than Market: Key Facts

by Zacks Equity Research

Southern Co. (SO) reachead $71.42 at the closing of the latest trading day, reflecting a +1.19% change compared to its last close.

The Zacks Analyst Blog Highlights Johnson & Johnson, Micron Technology, The Southern Company, TotalEnergies and PACCAR

by Zacks Equity Research

Johnson & Johnson, Micron Technology, The Southern Company, TotalEnergies and PACCAR are part of the Zacks top Analyst Blog.

Mark Vickery headshot

Top Analyst Reports for Johnson & Johnson, Micron Technology & Southern Company

by Mark Vickery

Today's Research Daily features new research reports on 16 major stocks, including Johnson & Johnson (JNJ), Micron Technology, Inc. (MU) and The Southern Company (SO).

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

by Zacks Equity Research

Sector ETF report for FUTY

Southern Co. (SO) Increases Yet Falls Behind Market: What Investors Need to Know

by Zacks Equity Research

The latest trading day saw Southern Co. (SO) settling at $69.44, representing a +0.1% change from its previous close.

Southern's (SO) Unit Secures Approval to Cover Cost Overruns

by Zacks Equity Research

Southern's (SO) subsidiary, Georgia Power, secures regulatory approval to pass $7.56 billion Vogtle nuclear project overruns to customers. Delays and cost hikes raise concerns.

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

by Zacks Equity Research

Sector ETF report for IDU

OGE vs. SO: Which Stock Is the Better Value Option?

by Zacks Equity Research

OGE vs. SO: Which Stock Is the Better Value Option?

Southern's (SO) Chairman Thomas Fanning Retires After 43 Years

by Zacks Equity Research

Southern's (SO) chairman Thomas Fanning retires after a 43-year tenure. CEO Christopher Womack steps into the position, shaping a new era in energy leadership.

Should You Invest in the Vanguard Utilities ETF (VPU)?

by Zacks Equity Research

Sector ETF report for VPU

Southern's (SO) Subsidiary & U.S. Army Join Forces for EV Infra

by Zacks Equity Research

Southern's (SO) subsidiary Georgia Power partners with U.S. Army Garrison Eisenhower to lead the charge in expediting electric vehicle infrastructure, aiming to curb carbon footprint.

PNM Resources (PNM) Raises Annual Dividend Rate by 5.4%

by Zacks Equity Research

PNM Resources (PNM) continues to perform steadily and is generating stable cash flows, enabling it to increase dividend rates and reward its shareholders.

OGE or SO: Which Is the Better Value Stock Right Now?

by Zacks Equity Research

OGE vs. SO: Which Stock Is the Better Value Option?

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

by Zacks Equity Research

Sector ETF report for XLU

CNP vs. SO: Which Stock Should Value Investors Buy Now?

by Zacks Equity Research

CNP vs. SO: Which Stock Is the Better Value Option?

Southern (SO) Q3 Earnings Beat as Weather Favors, Costs Decline

by Zacks Equity Research

The Southern Company (SO) guided earnings per share of $3.55-$3.65 for this year.

Southern Co. (SO) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates

by Zacks Equity Research

The headline numbers for Southern Co. (SO) give insight into how the company performed in the quarter ended September 2023, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Countdown to Southern Co. (SO) Q3 Earnings: Wall Street Forecasts for Key Metrics

by Zacks Equity Research

Get a deeper insight into the potential performance of Southern Co. (SO) for the quarter ended September 2023 by going beyond Wall Street's top -and-bottom-line estimates and examining the estimates for some of its key metrics.

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

by Zacks Equity Research

Sector ETF report for FUTY