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The Southern Company (SO)

(Delayed Data from NYSE)

$69.80 USD

69.80
6,705,256

+2.03 (3.00%)

Updated Apr 17, 2024 04:02 PM ET

After-Market: $69.79 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.15%
2Buy18.00%
3Hold9.44%
4Sell5.10%
5Strong Sell2.53%
S&P50011.08%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value C Growth F Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 41% (149 out of 251)

Industry: Utility - Electric Power

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Zacks News

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

The Zacks Analyst Blog Highlights ServiceNow, The Progressive, Analog Devices, The Southern Company and Welltower

ServiceNow, The Progressive, Analog Devices, The Southern Company and Welltower are part of the Zacks top Analyst Blog.

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Top Research Reports for ServiceNow, Progressive & Analog Devices

Today's Research Daily features new research reports on 12 major stocks, including ServiceNow, Inc. (NOW), The Progressive Corporation (PGR) and Analog Devices, Inc. (ADI).

Is Franklin U.S. Low Volatility High Dividend Index ETF (LVHD) a Strong ETF Right Now?

Smart Beta ETF report for LVHD

Southern Co. (SO) Stock Moves -0.42%: What You Should Know

Southern Co. (SO) concluded the recent trading session at $69.09, signifying a -0.42% move from its prior day's close.

Southern Co. (SO) Ascends But Remains Behind Market: Some Facts to Note

In the most recent trading session, Southern Co. (SO) closed at $69.25, indicating a +0.98% shift from the previous trading day.

DTE or SO: Which Is the Better Value Stock Right Now?

DTE vs. SO: Which Stock Is the Better Value Option?

Southern Co. (SO) Stock Slides as Market Rises: Facts to Know Before You Trade

Southern Co. (SO) reachead $66.86 at the closing of the latest trading day, reflecting a -0.58% change compared to its last close.

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Southern Co. (SO) Nuclear Plant Achieves Initial Criticality

Southern Company's (SO) Vogtle Unit 4 reaches initial criticality and is expected to come in-service during the second quarter of 2024.

Southern (SO) Q4 Earnings Beat on Lower Costs, Sales Miss

The Southern Company (SO) has guided earnings per share of $3.95-$4.05 for this year.

Southern Co. (SO) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates

The headline numbers for Southern Co. (SO) give insight into how the company performed in the quarter ended December 2023, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Why Earnings Season Could Be Great for The Southern Company (SO)

The Southern Company (SO) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

PPL to Release Q4 Earnings: Here's What You Need to Know

PPL's fourth-quarter 2023 results are likely to benefit from the use of new technology and savings in operation and maintenance costs.

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Southern Co. (SO) Q4 Earnings on the Horizon: Analysts' Insights on Key Performance Measures

Evaluate the expected performance of Southern Co. (SO) for the quarter ended December 2023, looking beyond the conventional Wall Street top-and-bottom-line estimates and examining some of its key metrics for better insight.

American Water (AWK) to Post Q4 Earnings: What Awaits?

American Water Works' (AWK) fourth-quarter earnings are likely to have benefited from new water rates and contributions from acquired assets. High chemical costs might offset some positives.

Can Southern (SO) Q4 Earnings Maintain Its Beat Streak?

Customer additions and lower costs are likely to have boosted The Southern Company's (SO) profit levels in the fourth quarter.

Southern (SO) & Samsung Collaborate on Smart Energy

Southern (SO) and Samsung SmartThings collaborate to revolutionize smart energy management, aiming for cost reduction and emission control.

Consolidated Edison (ED) to Post Q4 Earnings: What's in Store?

Consolidated Edison's (ED) fourth-quarter results are likely to reflect an unfavorable weather pattern impact amid the benefits of increased load growth, driven by vehicle electrification.

Southern Co. (SO) Stock Sinks As Market Gains: Here's Why

In the most recent trading session, Southern Co. (SO) closed at $66.94, indicating a -0.01% shift from the previous trading day.

Southern Co. (SO) Reports Next Week: Wall Street Expects Earnings Growth

Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.