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Reynolds American Inc.

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Estimates have more or less remained unchanged for Reynolds over the past 30 days as cigarette and moist snuff pricing coupled with strong performance across both smokeable and smokeless categories continue to help the company maintain its market share in the industry. The shares of this tobacco maker outperformed the Zacks categorized Tobacco industry over the past six months. Despite high excise tax and anti-smoking regulations, the Newport brand has been performing strongly, and the company is also focusing on smokeless and moist snuff products and other innovative products to retain its market share. Further, investors are curious if British American will bid higher to buy Reynolds American's remaining stake, after the rejection of initial bid. However, Reynolds continues to struggle due to increased competition in the vapor category, declining volumes, strict anti-smoking regulations by governments globally and currency headwinds.

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