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Omnicom Inks Deal with Clean Energy Fuels

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Leading advertising company Omnicom Group Inc. (OMC - Free Report) had signed several merger agreements throughout the year, acquiring key contracts and winning several awards. Its stock price is up 22.68% year to date. 

Recently, Omnicom was in news as one of its divisions, Siegel+Gale partnered with Clean Energy Fuels Corp (CLNE - Free Report) – the largest provider of natural gas fuel for transportation in North America – for the latter’s brand development.

With the tie-up, Siegel+Gale has re-branded Clean Energy’s renewable natural gas (RNG) fleet by giving it a new logo and visual identity as well as a new name – Redeem.

Redeem has an action-oriented visual identity system and the new logo will make it easy for customers to identify it.

The new brand name accurately denotes Clean Energy’s idea of developing renewable natural gas by recycling it. It will also expectedly make Clean Energy more popular in the present era of efficient transportation. Notably, the company is the only firm to offer RNG products to natural gas vehicle fleets and is capable of meeting the fuel needs of different vehicles as well.

Clean Energy believes that the new brand makeover will enable it to have a significant positive impact in the renewable natural gas industry.

Omnicom is an advertising, marketing and corporate communications bellwether. A few months back, the company signed a definitive agreement to merge with Publicis Groupe SA (PUBGY - Free Report) and create Publicis Omnicom Group – arguably the world’s biggest communications, advertising, marketing and digital services company. With combined 2012 revenues of $22.7 billion and an equity market capitalization of approximately $35.1 billion, the transaction is a merger of equals and is expected to close in the fourth quarter of 2013 or the first quarter of 2014.

Omnicom currently has a Zacks Rank #4 (Sell). A better-performing stock in the industry is WPP plc , which has a Zacks Rank #2 (Buy).

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