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GE Digital's Branding Move Fails to Cheer

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In an attempt to gain greater market share, the Digital Energy Business of General Electric Company (GE - Free Report) has been launching and branding different products. Recently, it branded ikeGPS’ innovative field measurement product as MapSight. After this announcement, share price of General Electric remained relatively flat as the news failed to cheer investors.
Together, General Electric and ikeGPS created a solution set for field utility data collection and analysis. The MapSight device streamlines data collection and analysis for field utility workers and helps utilities to quickly and accurately collect measurement and location data on any of their joint-use utility poles or field assets. This device addresses many challenges of field data collection. With this device, utility workers can improve field data collection efficiency and also cut the time required to collect utility asset data by more 50%.

This device improves field crew speed and efficiency with remote measurement capabilities and also helps to feed data directly to General Electric’s FieldSmart Mobile application and SmallWorld technology suite. MapSight also provides field workers with consistent data. Going forward, this device is likely to improve the efficiency of utility workers.

General Electric, the parent company, is one of the largest and most diversified technology and financial services corporations in the world with products and services ranging from aircraft engines, power generation, water processing, and security technology to medical imaging, business and consumer financing, media content, and industrial products.

Its segments include Energy Infrastructure, Aviation, Healthcare, Transportation, Home & Business Solutions and GE Capital.

General Electric currently has a Zacks Rank #3 (Hold). Better-ranked stocks in the industry include ITT Corporation (ITT - Free Report) , Hutchison Whampoa Ltd and Raven Industries Inc (RAVN - Free Report) . All these stocks carry a Zacks Rank #2 (Buy).

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