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The Priceline Group Inc.

Read MoreHide Full Article is one of the leading online travel companies in the world.  The company reported strong first quarter results. Over the last one year, the stock has underperformed the Zacks characterized Electronic Commerce industry. Both agency and merchant businesses showed strong momentum. The secular growth trend in the online travel booking market, Priceline’s strong position in international markets, growth opportunities in the domestic market, good execution, prudent marketing strategy and strong financial position are positives. At the same time, weaker ADRs, macro headwinds, increasing advertising spend and occupancy tax-related litigation remain overhangs.

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