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Universal Technical Institute, Inc.

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Universal Technical is improving its marketing efficiency by generating higher-quality inquiries using a new media-mix model to drive enrollments. Moreover, the company’s adoption of several initiatives to drive new student growth, including the optimization of its media mix, conducting career workshops and work with industry partners are expected to drive its profitability. However, shares of Universal Technical have underperformed its industry in the past year. The company’s enrollments have been declining for several quarters now due to changing attitudes about education, employment and debt as well as the countercyclical nature of its business. In fact, higher costs of operations, stringent regulations and increased abuse and misuse of Title IV funds are likely to keep the company’s profits under pressure.


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